Senior Product Designer
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Market Report

Market Report

 

CB Insights launched the Market Report with the aim of enhancing the efficiency of strategy teams' workflows by drastically reducing the time they dedicate to evaluating market opportunities. Analysts utilize this tool to compile key signals, incorporating them into slide decks for internal investment teams, leadership stakeholders, or presentations to the companies they are pitching to.

Problem

Analysts on strategy teams spend hours each month reviewing trend reports, meeting with advisors, and attending conferences, to develop a comprehensive perspective on the market landscape of a potential opportunity.

For the strategy or VC analyst: how do I know whether this market is worth acting on, or whether it is successful? They usually turn to a normal set of signals:

  • Who are the key investors in a market

  • Have there been any successful exits thus far

  • Is talent going into this market

  • Are the companies efficient (producing valuation per new hire)

 

Team

Trio
Nectar (Senior Product Designer)
Product Manager
Engineer Manager

Collaboration
Marketing Team
Engineer Team

Timeline

1 year total between 4 features.

Overview

 
 

PROCESS

With creating ESP and Scorecard, we decided it was a best time to combine all products into a market report.

 
 

Results

  1. Market Reports became the 2nd tool most used on our platform

  2. Increase in weekly active users

  3. Our internal analyst team has used it for their own work flow