I AM an Educator

 

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Discovery

Jesse Hagopian is an activist, public speaker, contributing author and educator in Seattle, WA. Jesse is an adviser to the Black Student Union, founding member of Social Equality Educators, active member of the Black Lives Matter movement and Seattle Opt Out movement.

Jesse's needed a website redesign to serve as the new face for his blog that would appeal to fellow activists, educators and members alike.

He wanted something to reflect similar to how newspapers are styled: classic, modern, professional, but "not too black and white".

 

 

role

Research
Information Architecture
Prototyping
Brand Development
Web Design
Web Development

 

 

tools

Paper
Pen
Sketch
Sublime

 

Moodboard

 

 

Process

When viewing his current website, I decided first that I had to do a content audit on the entire website.

After taking an account of the various blog posts, essays, and videos. I made an affinity diagram to form a new navigation system. 

 

Results

Through the content audit, card sorting, I was able to form a navigation system that would organize the information for the user to easily navigate the website. Working with Jesse and learning more about his goals and style, we collaborated to form a foundation for his brand. This was when I was able to develop a website that was user friendly and informative and easy on the eyes. 

 

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